Video Analysis for Fast Food Processes with Codimg

Team Training 16 minute read

05 May 2021 16 minute read

Duncan Ritchie Media Team


May, 2021

The adoption of standardised work processes in the fast food industry has been one of the keys to success for global leaders such as McDonald’s, KFC and Burger King. This has allowed companies such as these to hire untrained staff and get them to work quickly and effectively in a kitchen and serving environment which is akin to a factory.


But time is also a key factor in fast’s in the name!


Having the ability to analyse staff processes and working practice in order to optimise this time is extremely important and this is where video analysis software such as Codimg can provide a huge boost to the industry.


In this article, we’ll look at how Codimg can be used to monitor standardised working practices, promote best practice and improve the overall efficiency of a chain of fast food restaurants.


The Codimg Workflow

Before we get into talking about specific Codimg tools for the fast food industry, let’s first zoom out a little and take a look at the general flow of analysis with Codimg. This work flow could just as easily apply to education, healthcare or sport as it does to the fast food industry and team training.



There are three basic stages to the analysis process with Codimg:


•    Observation and Data Collection

•    Analysis

•    Debriefing


Each stage has a specific environment and set of tools within the Codimg software and we’ll take a look at each of these in more detail later in the article.


But, before we get into more detail, let’s consider the most important question of all...why and what are we analysing? The following is an entirely fictional fast food restaurant chain created for the sake of this article to highlight the type of analysis we might consider doing....



Welcome to Kebabylon

Kebabylon is a fast food chain with branches in every major town and city in the UK. They specialise in various types of kebab alongside a selection of traditional fast foods such as burgers and fried chicken. They offer a family friendly dining experience similar to McDonald’s with both sit-in areas and take-away food. Their goal is to take the image of the kebab away from the drunken late night munch to that of a quick, healthy, tasty food.


kebabylon fast food processes


Their staffing and work processes are also similar to that of McDonald’s. They have a small, largely untrained staff team of mostly part time and seasonal workers. The kitchen and serving areas work similarly to a factory conveyor belt wherein each member of staff is responsible for a specific workstation or workstations. This ensures maximum speed and efficiency, ensuring that the customer receives their food in a timely, friendly fashion.


Kebabylon have decided that they need to analyse their working processes to ensure that everything is running smoothly within the restaurant. To do this they will:


•    Identify weaknesses and training opportunities.

•    Rank each restaurant in the chain. This will give each restaurant either a sense of pride or a push to climb the rankings.

•    Create a library of video clips to be used to highlight best practice and be utilised in training sessions.


So let’s take a look at the analysis workflow and some tools that can be used to achieve this...



Observation and Data Collection

Arguably, this is the most important stage of our analysis workflow. The quality of the data collected in this stage will determine the quality of the subsequent analysis and presentation.


Basically, in this environment, we’ll watch the staff team at work and create a database of good and bad practice and a series of video clips that can be used to provide objective evidence of our findings. 


fast food kitchen processes


This observation can be done live in the workplace, although, more commonly, this will be done through recorded footage. Footage might be obtained from a camera specifically set up for this task or even taken from a security camera.


Data will be collected using a Button Template that we have created specifically for this analysis. These are quick and easy to create in Codimg and fully customisable to our specific needs. Observe, click the relevant button when something noteworthy occurs and mark the video at that moment which can be easily recalled at a later time.


There are two distinct types of button in our Template, Categories, which represent the main action happening in the analysis, and Descriptors, which describe how the Category is being done.


Let’s take a look at a template created specifically for Kebabylon:

Kebabylon Codimg Button Template

The Button Template consists of various sections:


1.    Store number and location. This is important, especially with large multi-location franchises such as Kebabylon. It means that we can easily keep track of each analysis completed and, as we’ll see later, compare each restaurant easily.

2.    Staffing numbers. This Descriptor can help us identify the optimal number of staff needed at each station / restaurant.

3.    Menu Items. What did each customer order? Clicking these will measure the amount of time taken to complete each order and allow us to see if optimisation is needed.

4.    Equipment failure. Are there any problems with kitchen hardware that need to be addressed?

5.    Customer wait time. Tied to item three above, this allows us to gauge customer satisfaction based on waiting time.

6.    Time away from workstation and for what purpose.

7.    Intervention required / Good practice. Allows us to quickly review the video evidence of good or bad practice.


Of course, this is just what needs to be analysed at Kebabylon. In reality, a Codimg template can be adapted to any workplace situation such as waste management and the 8 wastes of lean, cleaning and hygiene or any other scenario.


Through observation and video tagging with this Template, we’ll build our database of video clips. We can then use the data collection for the next phase…




Next, let’s look at the Timeline environment of Codimg. Here you can playback and edit clips that you have tagged in your video. You can see each clip on the Timeline alongside the information from our button presses. This is where all our data and video clips are stored and, from here, we can open a Visual Dashboard, open a Data Matrix or export data to Excel in 5 distinct ways.


The Dashboard


kebabylon codimg dashboard


The Dashboard is a supremely useful tool for data visualisation. Easy to create with no coding needed, we can make graphs, charts and data labels to get an easy to read representation of the collected data in an instant. All the elements of the Dashboard are clickable and linked to the relevant videos.


One thing we’d like to highlight on our Dashboard is the Variable Label in the top-left with the store location and number. With a click of the mouse, this can be changed to display data we have saved on any restaurant in the Kebabylon chain. This means it is very easy to compare the performance of various sites or even get an overview of the whole company.


Data Matrix

Another visual representation of our data, this time in an alphanumeric grid. This shows the interaction between our Categories and Descriptors and each number in the grid is linked to the relevant videos.


The Matrix is customisable in so far as you can search by multiple Descriptors making it fast and simple to find the exact information you need.



Export to Excel

This feature is especially useful if you intend to use 3rd party data visualisation and big data tools such as Tableau or PowerBI.


There are 5 ways to export your data depending on what you need it for. Codimg has all the angles covered.


The Tip of the Iceberg

There are many many more analytical tools and features in Codimg that we haven’t even touched on yet. We recommend that you check out more of the articles in our blog or head over to our YouTube channel for more information on what our supremely powerful program can do.


Let’s move on to the final Codimg environment we want to highlight today…






Obviously, the entire point of doing an analysis such as this is to share your findings with franchisees, managers and staff in order to improve the working processes at any given restaurant.


The best way to do this is to use Codimg’s Presentation environment to create professional video productions with the clips you have gathered in the previous two stages.


You simply add the clips you want to use to a selected list and click on produce video and that’s it done! It’s even possible to set up your Button Template to auto-add certain clips to presentation automatically.


However, that’s not all you can do here. It’s also possible to add .jpegs and PowerPoint slides to your videos at this point to add more information. It’s also worth noting that the clips for your final presentation don’t have to come from the same video, they can come from any videos you currently have open. Perfect for creating those “Best Practice” videos from across a range of restaurants in the chain.



A Few Complements


complements for fast food video analysis


We know that we’re barely scratching the surface of what Codimg can do in this article but, rest assured, we’ll be with you every step of the way with our unrivalled after sales support to help you get the absolute most out of your software. 


In the meantime, we’d like to mention a couple of additional programs which are fully integrated into Codimg and are extremely useful for the analysis of fast food chains.


Codimg View



View is the Codimg app for iOS. Film and tag workplace processes comfortably through the iPad before transferring them to Codimg desktop for a full analysis.


Button templates can easily be shared between both apps for quick, comprehensive mobile analysis.



KlipDraw is a telestrator which allows you to draw on top of any still video frame to highlight important or noteworthy action on the screen. It allows you to draw lines, arrows, shapes, add text, zoom in to certain parts of the frame and many other useful features.


These telestrated frames are added automatically into your video presentations. If you want to clearly communicate the results of your analysis, KlipDraw is all but essential.




Sharimg is a sharing app which allows you to upload your analysis straight to the cloud. This is not just about storing videos - you could do that with Dropbox after all - no this is another step to help you communicate with your team.


As an administrator, you upload your full presentation to Sharimg where it can be accessed by any team member with a Sharimg profile. This includes the Data Matrix so they can search for information specific to them.


Sharimg also acts as a communication hub with the ability to add and share messages and to see who has actually watched the videos you are uploading...or not!



Would You Like a Free Trial?

We’re extremely confident that if you try our product then, straight away, you’ll see the benefits Codimg can bring to your business.


To that end, we are happy to offer a free no-obligation trial to anyone who wants it. Contact us at for an informal chat about your needs and to get started.


If you have any questions about anything you have read in this article, please get in touch with us at the above email address or through any of our social media channels.


We hope this article has been helpful and informative. Thanks for reading!




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